Welcome to Yorkshire’s is launching a new campaign aiming to make the county the ‘walking capital of the world’.
The year-long project will see 365 walks highlighted to showcase the very best of the region across the globe.
The tourism agency says the #Walkshire campaign will demonstrate Yorkshire’s rich diversity of place, landscapes, people, architecture, heritage, history, economies, attractions and of course food and drink all through the medium of walking with a emphasis on inclusion and accessibility with walks planned for all abilities.
People will be invited to participate in Walkshire by sharing their own favourite walks and inspire others by using the hashtag #Walkshire, as well as sharing on Welcome to Yorkshire’s social media channels.
The destination marketing organisation believe this will be a great PR opportunity for the county and its visitor economy, as Welcome to Yorkshire’s annual social reach is almost 20 million and has a global brand reach of over 23 million.
The campaign will feature a daily walk with businesses and organisations invited to sponsor and nominate routes.
There are four big seasonal walks with some very special plans for Yorkshire Day on August 1 as well as a Tour de Walkshire to replace the postponed Tour de Yorkshire cycle race.
Welcome to Yorkshire have partnered with Yorkshire Cancer Research as the official charity partner for the Walkshire campaign with plenty of fundraising opportunities planned throughout the year.
Welcome to Yorkshire chief executive James Mason said: “2020 has been a tricky year for all and certainly a time to reflect on the importance of health and well-being, so what better way to start the new year and continue through 2021, than promoting walking in Yorkshire to the world and welcoming visitors to the most diverse of counties, offering outdoor enjoyment in stunning surroundings.
“#Walkshire is the most inclusive of campaigns and we really hope visitors in and out of county will understand the rich depth and layers of this campaign.
“Everyone and everything will be included.
Welcome to Yorkshire chair Peter Box added: “I am in no doubt that this fantastic year-long Walkshire initiative from Welcome to Yorkshire will be a great boost to the whole county, showcasing the stunning scenery and the brilliant benefits of walking in magnificent Yorkshire across the world, promoting fitness and well-being, plus tourism businesses and attractions too.
“I’m looking forward to getting outdoors and being involved.”
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